That's not to say anyone really reinvented the wheel here. For the most part, brands on social media have always used it as a way to Phone Number List find and educate leads, build brand awareness, and build communities of fans. On the other hand, the objectives of B2B marketers in general, and on social networks in particular, have evolved. Digital Marketing Priorities 10 Common Social Media Marketing Mistakes Download the FREE Resource - Guide to 10 Common Social Media Marketing Mistakes Our handy guide to avoiding common social media marketing mistakes to help you avoid the pitfalls that limit engagement with your target audience. Access 10 Common Social Media Marketing Mistakes Bizible' most recent State of the Pipeline
Marketing Report demonstrates that instead of prioritizing demand and lead generation, today's marketers are emphasizing the Phone Number List process of prospect nurturing. Why the change, though? The social landscape is changing and marketers have become scarce. Shoppers are also increasingly comfortable with the concept of shopping through social media, with three-quarters of social users now following brands whose products interest them. It's no longer a shiny new toy for marketers, trends have proven there's more to socializing than building a surface-level buzz. With conversions a top priority for brands today, marketers are using tactics and strategies that go beyond prospecting and have broader implications for their bottom line. Below are six ways brands today are leveraging social media to drive sought-after conversions.
From harnessing the power of social data to engaging directly with prospects, any combination of these tactics goes hand-in-hand with the top social media trends of 2018. 1. Social Selling For those selling physical and digital products, there is a huge window of opportunity here. With buyers taking social media more seriously these days as a place of conversation with sellers, it has become increasingly important for sales reps to Phone Number List maintain active profiles, build trust, offer helpful advice to curious people and to maintain relationships with individuals. Meanwhile, appropriate direct selling "social commerce" channels continue to grow rapidly as people continue to use their tech gadgets more for shopping. Global Social Commerce Market However,