NetEase Cloud Music, a software with polarized word of mouth. Some Number List people like its hot reviews, and some people think that it has too few copyrights. Although NetEase Cloud Music is not the listening software with the most songs, it is definitely the best emotional experience in listening software.
Advance statement/attention: 1. It is strongly recommended to use a computer to view, the user experience is better; 2. Gif is larger, please be patient; 3. In order to make the design details easier to see, use GIf to present the display.
Carbs Sir | 5 years of village age | I have heard tens of thousands of songs | I have released several cover songs | Vinyl · Wu level | LV.
Because it is not only a music player, it is more like an emotional virtual person who has always been by my side and healed me~
You are curious about what power it has to make users sticky so long, so I might as well show you the charm of emotional drive in NetEase Cloud Music.
1. Commemorating the 40-year-old re-screening of [Harry Potter] in Mainland China
On July 31, 1980, in 2020, the "Harry Potter Wizarding Story" written by British author JK Rowling will be 40 years old. In 2020, the 4K restoration version of "Harry Potter and the Philosopher's Stone" will be released in China. As a music product and in-depth collaborator, how can we not do some easter egg designs to celebrate this important day.
1. [Delivery Owl] Flying Eagle to send a letter - send you the admission notice in the 43rd second
1) Usage scenarios
On the listening song page, the owl delivery link is presented, leading fans to recall the magic academy and relive the classic music.
2) Design Thinking
(1) Design goal: By adding easter eggs to commemorate "Harry Potter's 40th Anniversary and Movie Re-screening", it will increase the secondary exposure of the song.
(2) Design plan: Search the second Harry Potter [Hedwig Variation] on the homepage. When the music reaches the 43rd second, an owl with a notice will suddenly fly out of the vinyl record, reproducing Hedwig. The classic passages sent to the admission letter. The owl flies by and you'll see the comment section icon turn into a letter. Use creative animation techniques to guide users into the comment area for follow-up operations.