When traffic to a website drops, a lot of problems can arise. Continued or sudden drops in website traffic occur on every site, often keeping site owners awake. In fact, there could be hundreds of reasons for these fluctuations.
A drop could be a clear signal on how to take appropriate action in a timely manner. Or it could be organic and it will be right in the end. Either way, you should know what's going on and take precautions.
The good news is that there is plenty of data to help you figure out why. Most of these reasons are usually within your control.
Website traffic drop diagnosis
Before you investigate, you have to make sure your measurement tools are working - there's a good chance the website is working fine, but you're just missing some data.
Depending on the tool you are using, they may not work properly. For example, after some website changes, your Google Analytics code may have stopped sending numbers to Latest Mailing Database your account. Or the stats plugin on the webmaster is disabled or needs to be updated, etc.
Google Analytics is the gold standard for monitoring website traffic and should be checked with Google Search Console to see if they are set up correctly and provide data, and if they include any notifications or alerts. After checking all the devices, you can move on to diagnosing the actual problem.
The next task is to observe how the problem looks. When checking your site's traffic statistics, you'll want to go back at least a full month - preferably 3-6 months - where you can more easily notice the change in the curve.
Here are some questions to answer so you can better understand what's going on:
Is the drop slight over time or a sudden and sharp drop?
The difference in both cases is related to the severity of the problem – the steeper the curve and the more severe the situation, the faster you have to act. The reasons for the steep curve can vary widely - from stealing traffic from a new competitor to hacking or fines.