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Shermin Sathi
Apr 20, 2022
In Welcome to the Forum
This time we have vera sala, an expert in sem and data science at cyberclick, to talk to us about trends in google ads and data science. She is one of the Israel Phone Number List luxury speakers that we will have at smartketing on may 29 in barcelona. You have the complete interview with vera sala in this video. What do you think will be the trends in google ads for this 2019? Ads will become more and more relevant to users. This is increasingly demanding, they Israel Phone Number List want to find fast and useful information and, therefore, google ads goes in this direction. In addition, the ads will have more and more information, in terms of text and with a wider use of extensions, and this will allow the user to find the information more quickly. Another is the connection between the online and offline world. We are very used to using our smartphone to investigate The real world. To do this, google makes options such as call or location extensions and local ads on google maps available to us. Also a whole set of metrics Israel Phone Number List related to local conversions and conversions in physical stores. Smart campaigns are another novelty, google already offers us automatic functionalities and smart campaigns, which use the machine learning algorithm to know when to show a certain ad, in what format and for what type of user. What advice would you give us to define a good keyword strategy? The first thing is to work on the quality score . Israel Phone Number List When a user performs a search related to our business, we want them to see an ad with relevant text that invites them to click. On the other hand, when the user arrives at our landing page, we must ensure that it contains useful, relevant, Interesting content with good functionality. All this will make the consumer have a good experience and build a positive opinion of the brand. It is important Israel Phone Number List to compare ourselves with our competitors. Google ads offers us many metrics that allow us to monitor the performance of our campaigns, comparing them with the competition. Among the metrics, impression share and all related metrics stand out, such as the impressions Israel Phone Number List we lose due to ranking or budget. How can data science help marketing companies? Data science is breaking into all business sectors and is gaining special relevance in marketing departments. It should be noted, however, that data science is a very broad concept that includes a whole set of tools that allow us to extract valuable information from data. The type of information
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Shermin Sathi

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