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Aug 02, 2022
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He continues: “Businesses will likely lean into data and use this information to identify promotions and offers for each individual consumer.” Ultimately, thinks Frivold, “this shift will force both businesses and consumers to adopt digital wallets and currencies to make transactions, which can lead to major changes in the retail market when it comes to payments and currency acceptance.” In terms of other industry developments to come, Frivold says that, overall, CX will become more sophisticated with the use of automated AI and predictive customer models. “2022 is going to bring more customer-led, digital-forward CX that works both in-store and in online channels,” he explains. “With the labour shortage intensifying and Covid lingering, brands must rethink their CX strategy. Even in stores, interpersonal interaction may no longer be the main source of customer touchpoint.” The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Again, Frivold brings the subject back to data, with “brands that are able to leverage customer data effectively able to gain huge wins in CX as customers expect more nuanced, tailored interaction with brands.” “Thus, stores will start to focus less on in-store interpersonal interactions and more on convenient CX and building genuine relationships with customers through personalised loyalty programs.”Stats roundup: the impact of Covid-19 on ecommerce The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
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